Visual Merchandising Workshop

Expert merchandiser brings “Steps to Success” to the region inspiring local producers with more than just pretty windows.

Through the Agri Food Tourism Development (AFTD) Program, Sarah Davies, better known as ‘The Merchandiser’ visited the region sharing her skills and knowledge with local businesses with two days of intensive workshops and one on one, hands-on, in store sessions.

Sarah has worked with a variety of retailers throughout her 25-year career as a visual merchandiser sharing her knowledge and understanding with businesses to create inviting retail spaces.

Local businesses across the region were invited to participate in Sarah’s ‘Steps to Success’ workshop and engage in one-on-one store visits to better understand and develop their own visual merchandising concepts.

The intimate, two-hour workshop detailed current trends, creative displays and impactful product presentation alongside effective category management and memorable service areas.

Participants explored concepts focused on developing their retail space into a destination and providing customers with a complete sensory experience before inviting Sarah into their outlets for a one-on-one hands-on store visit.

Working across seven unique businesses, Sarah developed a customised action plan identifying key areas that required attention in order to maximise available spaces and provided strategies to achieve retail success from floor layouts and window displays to product presentation and store ambience.