New regional map encourages visitors to explore

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New regional map encourages visitors to explore

From Mannum to Murray Bridge and Hindmarsh Island to Tintinara, a new user-friendly map highlighting the best of the Murray River, Lakes and Coorong is now available at visitor centres and tourism hotspots.

Featuring ‘must-see’, ‘kid-friendly’ and ‘adventure’ attractions on one side and activity ideas on the other, the map prompts visitors to try out new experiences in the region.

Russell Peate, Mid Murray Council CEO, says “the map connects our Council regions and gives visitors ideas that encourage them to stay longer and explore our magnificent Murray River, Lakes and Coorong.”

“We’ve had positive feedback from our team at the Mannum Visitor Information Centre on the first edition, and hope to see it reprinted,” says Russell.

Although locals tend to rely on their smartphones for navigation, research shows that travellers – particularly families and international visitors – prefer a physical map.

Julie Bates, Tourism Development Manager, says that “when we spoke to our info centre volunteers about what they needed to help visitors, they said they liked using a map to talk through what to see and do, drawing on it to show which route to take and where the attractions are.”

An electronic version will also be available online, which Julie hopes event operators and accommodation providers will send to visitors as they make bookings, to encourage extended stays in the region.

“This collaborative marketing tool is a key piece of the puzzle in promoting the region consistently and cross-selling each other’s tourism offerings.”

The map is proudly sponsored by the Murray River, Lakes and Coorong Tourism Alliance and RDA Murraylands and Riverland. 

Contact RDAMR to request a map pad or pdf, and discuss how your business can take part in regional marketing.

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