The Agri Food Tourism Development Program has been developed to assist local agribusinesses to diversify and expand their tourism offerings.
What is the Agri Food Tourism Development Program?
Regional Development Australia Murraylands and Riverland, in collaboration with Destination Riverland and the Murray River, Lakes & Coorong Tourism Alliance, will be delivering the Agri Food Tourism Development (AFTD) Program over three stages through grant funding by the Australian Government under the Murray-Darling Basin Economic Development Program (MDBEDP).
Stage One of the AFTD Program will focus primarily on towns located in the Riverland, including Berri, Barmera, Cobdogla, Loxton, and extending to Swan Reach.
Stage Two of the Program will be delivered in towns located in the Murraylands and Riverland, including Tailem Bend, Murray Bridge, Mannum, Blanchetown, Morgan and Waikerie.
Stage Three will enable participants to collaborate across the region and open up opportunities to develop region-wide agritourism experiences.
Through this staged process we intend to achieve:
- Businesses diversifying to create value-add opportunities (including tourism) to increase profits
- Increases in and promotion of the amount of local produce on local menus
- More food and beverage trails, and pick your own and farm stay experiences.
What’s in it for our region?
Economic growth relies on our regional businesses being not only financially stable but excelling in their profit margins and opportunities. Sometimes for this to happen in a time of challenging conditions throughout the country, let alone the state, we may need to look at ways to diversify our businesses to not only survive but to thrive. Not only will this bring a realised sense of positivity to our local business groups but will also strengthen our resolve as a community, looking after one another.
How will the Program achieve its goals?
The AFTD Program will provide opportunities for agribusinesses to leverage from the increasing consumer demand for knowledge of food provenance, including regional and farm stories behind the produce they consume.
The Program will bring food and agritourism experts to the region to work with local agri- and food businesses who are interested in expanding and diversifying into agri- and food tourism opportunities, such as farm stays, farm tours, ‘pick your own’ trails, and local food experiences and tastings.
Participating businesses will be provided with the resources to initiate and grow business opportunities and to develop relationships between local producers, and purveyors of local food and beverage.
Advice from select experts is provided free of charge to AFTD Program participants.
The key outcomes we would like to see our local businesses achieve through this project are:
Businesses diversifying to include a tourism aspect to increase their income stream
More locally produced produce on Riverland menus
Food and beverage trails
Pick your own experiences
Farm stay experiences
Registration is required to participate
If you would like to participate in the AFTD Program, you can do so by completing the form provided below and clicking ‘Submit and Register’. This will enable us to provide you with Program updates and login access to make appointments with experts.
This project was funded by the Australian Government under the Murray–Darling Basin Economic Development Program (MDBEDP).
Agri Food Tourism Development Program is an initiative of Regional Development Australia Murraylands and Riverland.