Idea Generation Film

Idea Generation Film is a short educational film, that aims to educate and inspire producers in the region to explore an agritourism venture.

What did the Idea Generation Film involve?

The Murraylands and Riverland region is perfectly positioned to become an agritourism icon, and a recent visit from international expert Siggi Frede has reiterated this opportunity.

Siggi’s advice has been captured in a short film set to educate and inspire those interested in tapping into the growth sector.

Originally hailing from Germany, Ms Frede has worked across various levels of government and tourism industries with strong connections in Europe and Australia. She now runs her own strategic tourism consultancy based in Adelaide, and has spent recent months visiting and researching the potential of the agritourism sector in and around the Murraylands and Riverland region.

In partnership with the Agri Food and Tourism Development (AFTD) Program – an initiative of Regional Development Australia Murraylands and Riverland (RDAMR) – a short educational film has been released, that aims to educate and inspire producers in the region to explore an agritourism venture.

The short film, shot in the Murraylands and Riverland, provides key insights into where the growth and opportunities lie in the region’s agritourism sector. It also includes tangible examples of how they relate to economic and global industry trends. The project aims to inspire local producers to consider how their own produce, people and place can make a significant impact in tourism.

Key features that Siggi explains in the short film include:

  • Agritourism history
  • Economic drivers in agritourism
  • Examples of successful local and national agritourism ventures
  • Details on where local opportunities exist
  • Where to start for those keen to explore agritourism
  • Links to more information.

The Agri Food Tourism Development Program is funded by the Australian Government under the Murray-Darling Basin Economic Development Program.


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