High School student’s clothing business on a roll
Since starting Ryde Clothing, Nathan Woodrow has achieved hundreds of online sales, formed a charity partnership, and won the attention of the surf culture crowd. All while still at high school. RDA Murraylands and Riverland business coaching has helped him take his business to the next level.
Nathan Woodrow started Ryde Clothing in Renmark over a year ago – when he was just 16 years old – designing and screen printing his own t-shirts for a bit of fun.
He put his brand online, and quickly garnered a following with the street and surf culture crowd. It wasn’t until six months later that he revealed his business to local friends and family.
Nathan says he started the business “because of my passion for sport. Ryde Clothing focuses on action sports involving skating, mountain biking, surfing, wakeboarding… anything you can ride really.”
Nathan’s passion helps him “think of creative, unique designs to put onto my clothing, with $1 from each shirt sold going towards the Life Rolls On foundation to help children with spinal paralysis experience skating and surfing.”
RDAMR’s Bruce Mellett has been mentoring Nathan since the start of this year.
Nathan says the mentoring has helped him “reach the next level with my business. [I’ve had] someone to talk to about my ideas and discuss what the next step is in reaching these goals.”
“Bruce has also helped out a lot with getting me some local exposure, by getting the Murray Pioneer’s attention and helping me find some local stockists.”
Having now sold more than 500 units online all over Australia, Nathan is currently running his small business while completing his Year 12 studies at Renmark High School.
After finishing school, Nathan says he plans to step into the business full-time, and “keep growing Ryde Clothing into an Australian-known brand.”
On the challenges of starting a new business from Renmark, Nathan says that “At first it was a struggle to run Ryde from a country town – a lot of research and work was involved in finding suppliers and other services to help grow my business. I believe it has been a good challenge though, and gives me a point of difference.”