RDAMR MediaRelease

16 October 2020


Agri Food Tourism Development Program creating tourism opportunities for irrigators

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An exciting new program led by Regional Development Australia Murraylands and Riverland (RDAMR) in partnership with Destination Riverland and Murray River, Lakes and Coorong Tourism Alliance is set to diversify the way irrigated agribusiness is conducted across the region.

The $250,000 Agri Food and Tourism Development Program, funded through the Australian Government’s Murray-Darling Basin Economic Development Program, is driving initiatives to generate new revenue streams and value chain growth opportunities for irrigated agribusinesses in the Riverland and Murraylands.

The program will facilitate diversification within the region’s emerging agritourism industry through linking producers with tourism operators and industry experts. Diversification within the industry will see new and additional income streams generated for regional agribusinesses.

RDAMR Chief Executive Ben Fee said this program offered an incredible opportunity for regional irrigators impacted by water recovery under the Basin Plan, and for the tourism industry recently impacted by COVID-19.

“By linking leading agritourism experts with our local irrigators, it is hoped that the Agri Food and Tourism Development Program will create new regional food and agritourism offerings, and more profit per drop of water for our irrigators,” Mr Fee said.

Destination Riverland General Manager Ben Patten said that he was very excited to see the opportunities that would emerge from this program and looked forward to it providing support to regional agritourism events.

“This program is a great example of regional development and tourism partnerships helping to grow our regional agritourism offering. We already have some wonderful premium regional food, wine and agricultural experiences in region but there is so much more to uncover!”

Stage One of the program features a series of webinars focusing on the Australian food and agritourism industry, with a showcase of South Australian case studies. A selection of industry-leading experts will be available for consultation through the program. Irrigated agribusinesses that are interested in expanding or diversifying their current business into the tourism and food industries are encouraged to participate.

Agri businesses and tourism operators across the Murraylands and Riverland are encouraged to connect with the program by registering their interest online at www.aftd.rdamr.com.au or to contact RDAMR on 8580 8500.

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Media contact:

Analise Gates, RDAMR Marketing and Communications Executive

M: 0408 898 320 | E: agates@rdamr.com.au

RDA Murraylands Riverland South Australia

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