Regional Highlight

Connecting our producers to Chinese markets

Jo Podoliak, CEO of RDA Murraylands and Riverland, presented an Australia China Business Council report to over 200 guests last December, on what South Australia’s agribusiness industry can do to better connect with Chinese markets. Sponsoring that report is just one of many actions the RDA is taking to help our region’s businesses capitalise on the immense China opportunity.

“There is so much potential for South Australia’s agribusiness sector to grow by engaging with China. Jo Podoliak has shown real leadership in improving that engagement,” says Lisa O’Donoghue, Chief Executive of Australia China Business Council SA.

“The RDA has been very proactive in supporting regional businesses to gain competitive advantage in China.”

As well as running training programs to raise the capability of businesses, the RDA promotes the region as a preferred investment destination, and supports inbound and outbound trade missions for businesses to meet Chinese buyers and investors.

RDA encourages agribusinesses to look at ways they can engage with China without even getting on a plane – like industry collaboration to identify and service large orders, hiring Chinese student interns to assist with marketing and business development, and connecting with business migrants.

The number of high-net-worth business migrants coming into South Australia right now in unprecedented. Lisa
says “they’re looking for investment opportunities to meet their visa requirements, and agribusiness is a big
target for them. It’s great to see the RDA encouraging regional producers to tap into this lucrative market.”

Download the ACBC report at www.acbc.com.au/publications

Read the RDAMR Asia and China Trade and Investment Strategy at rdamr.com.au/resources/publications

Contact RDAMR to discuss how we can help you engage with China.

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“[The program] gave us enough background to know where to channel our efforts and find out if export is the right thing for us.”

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