RDAMR MediaRelease

Land Owners Wanted for Lavender Expansion

Lavender Fields Could Produce Gold for Murray Bridge

Murray Bridge could play a key role in the global skin care and cosmetics industry.

The region is being targeted by South Australian family owned business Brayfield Park Lavender as the ideal location from which to meet growing international demand for skincare products and lavender oil.

The global skin care products market size is projected to reach $US183.03 billion by 2025 expanding at a compound annual growth rate of 4.4%, according to a new report by Grand View Research, Inc.

Increasing demand for natural, herbal, and organic products that have no adverse effects is expected to further boost market growth.

Brayfield Park currently produces lavender on a small family property on the outskirts of Murray Bridge.

However, growing international demand for their premium cosmetic and skin care product ranges, especially from China, means the company now needs additional land to expand its operations.

Australia China Business Council SA President and former SA Tourism Commission Chair Sean Keenihan said the recent record $7.2 billion visitor economy figure was led by significant growth in regional tourism.

“Diverse high quality tourism product in the regions is in great demand for the high end visitor to South Australia,” he said.

“The proposed expansion of Brayfield Park with its in-demand skincare products for the China market is ideally positioned to drive greater visitation to the Murraylands for a much sought after lavender farm experience.”

Regional Development Australia Murraylands and Riverland has thrown its support behind the venture and will hold an open day at its office in Murray Bridge on July 30 from 10 am to 3 pm for interested local landholders.

RDAMR CEO Jo Podoliak said Brayfield Park was looking to negotiate a long term lease of at least 10 years, with an option to buy at an agreed market price, for the right land to produce lavender and set up a processing plant and small eco-tourism facility.

“For Murray Bridge landholders, this is a great opportunity to diversify their income,” she said.

“A new lavender farm will also mean new jobs for the region and a potentially large tourism opportunity.”

Brayfield Park’s co-owner and General Manager, Rhona Parker-Benton, said lavender farming and distilling were low impact activities.

“We are preferably looking for land that has neutral to alkaline soil. Limestone in the soil is certainly not an issue,” she said.

She said Brayfield Park was looking for up to 100 acres (40 hectares), with at least once parcel of land facing the river with potential to develop a visitor centre, store and display fields of lavender.

Other land less suitable for tourism could be used for more intense lavender production.

 

Ms Podoliak said the information day would be at the RDAMR’s offices on Adelaide Road, Murray Bridge on July 30 from 10am to 3pm.

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