About Us

Jodie has been a member of the RDAMR Board since 2018 and took on the role of Chair in 2021. She is CEO and co-owner—alongside her husband Jeremy—of Bowhill Engineering, one of the region’s largest and most innovative manufacturing businesses.

Passionate about regional opportunity, Jodie brings the voice of lived experience as a second-generation business owner and proud parent of four teenagers. She is driven to show young people that success can be built right here in the Murraylands and Riverland.

Jodie has deep connections across the region, with a home base in Bowhill and family ties throughout the Riverland. She is a strong advocate for sustainable growth and inclusive leadership and brings business insight with a people-first mindset.

When not supporting her team or leading the RDAMR Board, you’ll find her spending time with her kids, sharing a pack of Tim Tams, or enjoying a long lunch of local food and wine with friends.

Peter brings extensive industry and governance experience to RDAMR, drawing on a lifelong career in horticulture and regional leadership. He operates a citrus property and innovative farm near Ramco in the Riverland and is a strong advocate for water security, agribusiness and regional development.

Deeply engaged in community life, Peter is a Loxton Waikerie District Councillor and a Director of Central Irrigation Trust. He also previously served as Chair of Destination Riverland and is passionate about promoting tourism and infrastructure growth in the region.

Peter lives with his wife Carole on their farm, growing both traditional and emerging citrus varieties and is a proud father of three daughters and grandfather to eight. His commitment to building sustainable, connected communities runs through everything he does—from policy to paddock.

Adam is a Chartered Accountant and co-founder of Humanee, a cloud-based business consultancy focused on people-first, value-led financial solutions. He brings more than a decade of experience in business structuring, strategy, governance and succession planning.

A former director at Deloitte and mhm, Adam is known for his clear thinking and collaborative style, working with everyone from startups to multi-generational family businesses. He is a trusted advisor across many regional industries and sits on several private business advisory boards.

Raised on a farm near Cambrai and a Barossa Valley high school graduate, Adam is passionate about supporting regional South Australian enterprises to thrive. On weekends, he often returns home to play cricket for the Cambrai Cricket Club.

Richard brings decades of experience in horticulture, agribusiness and community leadership to the RDAMR Board. He has worked with producers and agricultural enterprises across Australia and was formerly co-owner of the nation’s largest outdoor commercial rose garden.

Richard’s background spans agriculture, communications, public relations, IT and governance. He previously served as President of the Royal Adelaide Show and remains a respected voice in industry circles.

Having worked internationally in North America and the UK, Richard believes that “agriculture is a universal language.” The settings may vary, but the fundamentals remain shared—making collaboration a powerful driver for regional success.

Scerina Rasheed is an experienced executive with over 20 years in senior leadership roles across the not-for-profit and health sectors. Since 2013, she has led FocusOne Health as Chief Executive Officer, delivering innovative, community-focused services across regional South Australia.

Scerina holds a Bachelor of Organisational Leadership and is a Graduate of the Australian Institute of Company Directors. She also holds a certificate in Clinical Governance for Patient Safety and Quality Care. Her strengths span governance, risk, strategy, business improvement and service design—underpinned by a passion for achieving positive outcomes for communities.

With a calm and practical leadership style, Scerina is known for her ability to turn strategy into action. She enjoys working in collaborative environments and brings a thoughtful, balanced perspective to the RDAMR Board.

Kelly is an award-winning entrepreneur and founder of SPhiker, a Murray Bridge-based agribusiness turning surplus produce into shelf-stable, plant-based meals. Her business supports a wide range of customers—from hikers to aged care residents—with nutritious, eco-conscious food.

In 2025, Kelly was named South Australia’s AgriFutures Rural Women’s Award winner and received the Premier’s Sustainability Award. She also delivers practical food preservation workshops, empowering others to reduce waste and extend local produce.

Kelly is a passionate advocate for regenerative agriculture and rural innovation. Her work demonstrates how purpose-driven business can support people, producers and the planet—while creating new economic value for regional South Australia.

Jarrod is an experienced executive with strong credentials in governance, program delivery and strategic partnerships across government, not-for-profit and Indigenous affairs sectors.

He currently holds a senior executive role with a community-controlled regional organisation and has previously led key programs in local government and community development. Jarrod specialises in stakeholder engagement, compliance and driving operational impact in lean environments.

He is also the founder of The Plateau, a social enterprise on Peramangk Country exploring permaculture, eco-tourism and circular economy solutions. Jarrod brings a systems-thinking approach and is passionate about Indigenous-led economic development and creating real pathways for regional employment.

His leadership style is transparent, values-based and focused on building strong, connected communities.