50,000 readers encouraged to put the Murray on their table
RDA Murraylands and Riverland recently secured two double page spreads in the annual SA Life Food and Wine publication, providing a united food and beverage brand for the region and encouraging a reach of over 50,000 consumers to ‘Put the Murray River and Lands on Your Table’. One of the featured businesses was Barmera B&B Crossfield Cottage. Owners Carolyn and Mark Huckel see the exposure as an opportunity that will ripple through the local economy and inspire young people to pursue careers in local tourism.
‘If you build it they will come’ – a mantra from a baseball movie, perhaps, but an apt one for tourism.
The creation of the Farm to Fork Networking Group was a great start, empowering regional producers to shine a light on themselves, their peers and most of all, their produce.
To help solidify the Murraylands and Riverland as an attractive getaway destination, SA Life readers have now been presented with an array of wineries, food producers, distilleries, accommodation and experiences.
“RDA negotiated a great price on our behalf that made participation feasible for us,” says Carolyn. “It’s exposing us to a whole different demographic of potential customers.”
For Carolyn, encouraging South Australians to explore their own state is a no-brainer. After all, you can stay longer by saving time and money on travel, while helping regional youth recognise the opportunities for them right here at home.
“Our three children have helped us build and maintain our dream business. They were our renovation crew, in fact,” muses Carolyn.
“They know the hard yards involved in building a life, and have watched us learn and grow through collaboration with others.”
Networking through Farm to Fork has helped Carolyn to discover and showcase local produce and operators to her B&B guests.
“Our clientele vary. I communicate with my guests prior to their stay, which determines what local food and wine I fill the fridge with.”
“Posting this all to our Facebook and Instagram helps to advertise local food, wine and experiences in the region. People keep in touch with us there and seek out the brands they enjoyed.”
“Producers seek me out now!” Carolyn adds, “they show the love right back too, and the community vibe keeps visitors engaged. They come back and recommend friends. It’s good for everybody.”